If you’ve ever wondered what it takes to go from a local sensation to a global powerhouse, then I’ve got a story that will captivate your imagination and transform your perspective. Brace yourself for an extraordinary tale of triumph against all odds.
Once upon a time, in the glamorous world of fashion, there was a renowned brand called ABC Fashion. Known for their chic designs and trendsetting styles, they set their sights on conquering international markets. But little did they know that their journey would be filled with unexpected twists and valuable lessons.
ABC Fashion believed that partnering with a distributor would be the key to instant market access. However, their path to success turned out to be far more complex than they had anticipated. The vibrant patterns and bold colours that made ABC Fashion famous fell flat among the more subdued and classic preferences of foreign consumers.
But ABC Fashion was not one to back down. They quickly realized that conquering new markets required more than just relying on a distributor. They immersed themselves in the local culture, studying fashion trends, consumer behaviour, and the preferences of the target audience.
With their newfound insights, ABC Fashion made a daring decision. They adapted their designs to cater to the local market, striking a delicate balance between their brand identity and the cultural nuances of the foreign market. And to their surprise, the tweaked designs began to resonate with fashion enthusiasts.
But their challenges didn’t end there. ABC Fashion realised that relying solely on a distributor was not enough to establish a strong market presence. They took matters into their own hands, setting up a dedicated team to oversee the distribution process and working closely with retailers to create a unique shopping experience that showcased their brand.
Through their perseverance and willingness to adapt, ABC Fashion emerged as a global success story. They shattered the myth of instant market access and proved that strategic planning, cultural understanding, and taking ownership of the distribution process were the true keys to success.
I wanted to share this incredible journey with you because it holds valuable insights that can transform your approach to market expansion. In our fast-paced world, it’s essential to embrace a comprehensive strategy that goes beyond traditional notions of success.
Now, take a moment to reflect on ABC Fashion’s story. It’s a testament to the power of perseverance, adaptation, and thinking outside the box. In the following sections of this article, we’ll delve deeper into the counterintuitive insights and practical strategies that emerged from their journey.
There’s an important lesson that emerges—a lesson that challenges conventional wisdom and provides valuable guidance for aspiring entrepreneurs. It’s a lesson that reminds us that success in the global market goes beyond relying on a distributor alone. So, let’s dive deeper and uncover the counterintuitive insight that can transform the way we approach market expansion.
A distributor does not guarantee instant market access
While partnering with a distributor can provide certain advantages, such as local expertise and distribution networks, it’s essential to remember that true market success requires more than a simple alliance. The story of ABC Fashion taught us that understanding the local culture, adapting our strategies to match consumer preferences, and taking ownership of the distribution process are vital steps on the path to success.
By embracing a comprehensive approach, we gain the power to navigate the intricate landscape of global markets with confidence. It’s about forging genuine connections, engaging in market research, and creating experiences that resonate with our target audience. This insight shatters the myth of overnight success and invites us to embrace a strategic, long-term mindset that paves the way for sustainable growth.
So, harness the lessons learned from ABC Fashion’s journey and apply them to your own ventures. Use them to navigate the intricacies of international markets and build a solid foundation for success.
Now that we’ve explored the importance of strategic planning and understanding the dynamics of international markets, it’s time to equip ourselves with the right tools to navigate this intricate landscape. That’s where the PartnerTrack Service from Go Exporting comes in—an invaluable resource designed to help businesses like yours find the perfect route to market. So, let’s take a moment to discover how this service can revolutionise our approach to global expansion.
Introducing the PartnerTrack Service – finding the right route to market. With this service, we work closely with you to define your ideal partner or distributor, identifying the specific attributes they need to possess to effectively navigate your market sector. Our expert team conducts a thorough search, meticulously vetting potential candidates to present you with the best options, allowing you to make the final decision confidently.
1. Understand exactly the ideal profile for your partner or distributor.
2. Search the target market for companies that match your ideal profile.
3. Contact potential partners on your behalf to assess their interest and suitability.
4. Evaluate their fit to your profile and the required attributes for success.
5. Arrange meetings, facilitating your ability to make the final choice of your ideal partner or distributor.
By leveraging the PartnerTrack Service, you gain a competitive edge in the market, ensuring that you find a partner who aligns with your vision and has the necessary expertise to support your growth. With our comprehensive approach and meticulous evaluation process, we eliminate the guesswork, saving you time, effort, and potential pitfalls along the way.
Take the next step towards achieving global market success. Click here to learn more about the PartnerTrack Service and discover how it can transform your journey to finding the ideal partner or distributor for your business.
Are you looking to take your business to the next level and capitalise on the opportunities that the global marketplace presents?
If you’re thinking about exporting for the first time, then you need this free Lunch and Learn webinar with Go Exporting CEO Mike Wilson taking place on 18th July at 12pm.
In the webinar, Mike will take you through the steps of developing your own export strategy as well as answering your specific questions.
You will learn;
- What an exporting strategy is and how to create one for your business
- Discover how to decide where to export and what markets to sell to
- Overcome challenges that you may face as you start trading overseas
Earlier this month, Go Exporting CEO Mike Wilson and founder of Customs Manager, Arne Mielken, discussed Mike’s journey to starting Go Exporting and why independence matters in customs and global trade advice.
Watch in full below!
Last month we were delighted to join with the Liverpool Library to host a webinar on trading with the EU in 2022.
The webinar covers a number of key topics for businesses, including:
- What changes did Brexit introduce?
- What are the implications?
- Post-Brexit UK-EU trade guide
- What are the opportunities?
Watch the webinar in full below!
Learn more about adapting to the new trading relationship with the EU with our free Post-Brexit Planning Checklist here.
Season’s greetings everyone!
Thank you for following Go Exporting in 2021 and for all your support. We hope you have found our content useful for your export journey this year. Look out for more interesting articles, tips and export guides next year.
To all our clients, thank you for your valued custom this year. It has been a pleasure working with you, to help you to profitably expand into international markets and manage the Brexit transit.
We look forward to working with you all in 2022.
At last! A voice for independent international trade & customs experts!
Launched this month is a new Society of Independent International Trade And Customs Experts – SIITACE.
This represents a new, fresh approach to looking after the interests and values of this vital independent sector. Specifically offering real help to the International Trade Community through our founding members specialist knowledge and experience covering all aspects of overseas trade including promotion & market entry; business support; international sales and marketing; customs; tax & vat; warehousing; trade finance; and logistics.
“I am proud to be a founder member of SIITACE. The opportunity to work and share ideas with fellow independent trade advisors is sure to be a great bonus to us individually and as a sector. It provides the ability to speak as one voice to influence government policy on exports and provide expert support to UK businesses in their drive to expand internationally following the exit from the EU”
Who runs SITTACE?
SIITACE is a Community Interest Company established to encourage collaboration and best practice within the international trade and customs disciplines. Our directors and founding members have many years of real-life experience in global trade and customs. We seek to attract a membership from all aspects of overseas trade beginning with experts in business support, sales and marketing, customs, tax & VAT, and logistics but growing in the direction our membership decides. It’s your society so, for that reason as we grow, it will take the shape needed to fulfil the business needs of international traders, importers and exporters.
Freedom to offer impartial support and advice
As a non-public sector organisation, not tasked to achieve government targets, we have the freedom to offer impartial support and advice to our members and to the wider international trade community.
Become a member….
Our members have access to the knowledge and experience of fellow members from all areas of the international trade spectrum. We are here to help and support each other.
Benefits of membership include:
- Support of like-minded professionals
- Access to our knowledge bank of resources
- Opportunity to contribute to debate and discussion on how we can work together to improve the provision of international trade advice within the private sector.
This one-day online training event is designed to explain the importance of applying and following international rules surrounding VAT. The crossing of goods and services across international borders is a vital part of the global economy, and even the smallest of mistakes and errors can cause expensive delays and other issues in the supply chain.
The course has a focus on the effect of Brexit on the rules surrounding UK VAT and International Trade, covering the effects on both goods and services. The course will cover:
- Import VAT and applying postponed VAT accounting to goods
- Import One Stop Shop (IOSS)
- Evidence requirements and zero rating for goods
- The general rules and exceptions to those rules for the sale of services
- Determining the place of supply and when to apply the reverse charge
Correctly submitting your VAT return as an organisation is vital. Not only can it save your business money, but it can also lead to legal trouble if you don’t do so correctly. Maximising what you can claim in terms of VAT, and reducing any possible delays with regard to processing your claims is an essential part of running an efficient business.
Important concepts covered in this course include:
- Exporting and importing goods – Zero rate, evidence of place and time of supply, import VAT and postponed VAT accounting, relief schemes and duty deferment accounts
- General place of supply rules – From a B2B and B2C perspective, exceptions to the rules of land, digital supplies, events and admission, and the reverse charge
- Selling goods to private individuals and the IOSS
- Completing your VAT return
Have you explored the export potential of Switzerland? You may be surprised by the size of the opportunity.
In this upcoming free webinar, we will hear from our Swiss partner Prodigo about the key market sectors and how to do business in the country. Don’t miss this opportunity to explore the potential opportunities in this beautiful country.
We are delighted to let you know that Go Exporting has been selected by Enterprise Nation as one of the Top 5 Export Consultants and Top 50 advisors of any category in the UK.
This success is down to you, our valued customers and subscribers. We thank you.
The vote is now open to select the No. 1 Export Consultant out of the 5 shortlisted. Would you be able to spare a couple of minutes of your time to vote for us via this link?
Being voted your No. 1 would be a great honour and help us deliver even more expert exporter content. We are planning a Lunch & Learn Session on Rules of Origin, participating in a round table discussion on the impact of Brexit with customs experts from Deloitte and will host a series of free webinars in early 2022 for example.
Thank you for your vote and continued support!