CEO of Go Exporting, Mike Wilson, has contributed 10 top tips to a global publication of 1001 business tips from 101 exporters and global trade advisors.
The publication, arranged by The Belmont Business Enterprise Centre Inc in Australia, will form part of an e-book to support sole traders and SMEs in expanding their exporting skills and knowledge, and how best to prepare for a national export development grant program.
The 10 contributions from Mike Wilson were:
- Define your objectives
- Prepare your export readiness action plan
- Discovering where to export
- Finding focus
- Choosing routes to market
- Assessing pricing and market entry viability
- Creating a bespoke international marketing plan
- Defining how to implement that plan
- Compiling a detailed export plan
- Reviewing and refining your approach