The Government has launched a new initiative aiming to boost exports of food and drink internationally for UK farmers.
Called the ‘Open Doors’ campaign, the initiative will focus on growing middle-class markets including in Asia.
The scheme will be welcome news for UK producers, many of whom have struggled since January 1st exporting food products into the EU.
International trade secretary, Liz Truss, said of the launch of the scheme: “Our farmers need access to new markets around the world, but we need to get rid of the barriers holding them back. We will help you get out into the global market.
“Exporting supports higher wages, productivity, and high-quality jobs, but one in five of our food manufacturers export. We want to unleash the potential of many more businesses, which is why I am glad today to announce a new export campaign for British food and drink.”
She continued: “We are dubbing this our Open Doors campaign, reflecting the work we are doing to open new doors for farmers and food producers to unprecedented opportunities across the world. We need to look beyond our shores. By the end of this decade, 66% of the world’s middle-class consumers are expected to be found in Asia.
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“They are hungry for top-quality food and drink, where they know – from farm to fork – that high standards have been at the heart.”
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