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Define your value proposition for export – why should customers buy from you?

You probably have a good idea of your USPs (Unique Selling Points). Be honest though, how Unique are your Unique Selling Points? Do they really differentiate you from the competition? 

In this article we assess the importance of carefully defining your ‘Value Proposition’. What are the real benefits to your potential customers if they buy your product/service? How to look at it from their point of view.