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The Expert Exporter: Driver shortages, health certificate delay & post-Brexit FastTrack reviews

Eight months on from Brexit and some of the longer-term effects are starting to be seen in the UK. We have seen shortages of some items on supermarket shelves, fast food chains temporarily closing due to lack of chicken or changing menus as items are not available.

The issues have been put down to a shortage of labour as EU workers returned home due to Brexit and of course Covid. HGV drivers are particularly in short supply, pushing up wages and creating a rush for new drivers to take their tests as quickly as possible. Other jobs are less attractive and there is a lack of candidates from the UK, causing significant issues for farmers, for example, with reports of crops spoiling in the fields.

Marks & Spencer’s is warning that Northern Ireland faces “a substantial reduction in food supply” and price increases later this year due to the new post-Brexit rules on movement of goods. Lorries now travel to port with 700 pages of documents, yet still only 80% of goods are allowed through to Northern Ireland and even less to France.

On a more positive note, the EU delayed the introduction of new Export Health Certificates for products of animal origin until 15th January 2022, giving exporters some breathing space to get used to the new documents which must be signed by a vet.

Clearly, it is still a challenging time for exporters. Many are still pushing ahead with their international expansion plans, however. This is borne out by the number of clients seeking support from Go Exporting with our Post Brexit Review Service. Demand is increasing for help to find the best new operating model as client’s see the effects of Brexit first-hand.

We have also seen an increase in clients looking to explore new export opportunities in countries they had not previously considered, such as the USA, Asia, Australia and South America. There is a world of opportunities out there. It is important to choose the right ones through understanding of the market, devising the best route to market strategy and finding the right distributors/partners. All key areas of support offered by Go Exporting.

The summer is nearly over, it’s time to turn your thoughts back to business and developing your international presence.

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The Expert Exporter newsletter

It’s hot and sunny here in the UK this week with record temperatures. Thoughts are turning to summer holidays although the Covid situation is still a concern. With 70% of the adult population fully vaccinated, we are getting there hopefully.

Summer is always a good time to reflect on business and plan for renewed vigour in the Autumn. One great way to increase your business is export. But where do you start, or where do you go next if you already sell internationally?

We recently presented a webinar for Alibaba.com on the 7 Steps to Export Success necessary to fast track your international expansion. You can hear the webinar below and also download our 7-Steps booklet for further explanation of how to make your export journey a complete success.

It’s hot and sunny here in the UK this week with record temperatures. Thoughts are turning to summer holidays although the Covid situation is still a concern. With 70% of the adult population fully vaccinated, we are getting there hopefully.

Summer is always a good time to reflect on business and plan for renewed vigour in the Autumn. One great way to increase your business is export. But where do you start, or where do you go next if you already sell internationally?

We recently presented a webinar for Alibaba.com on the 7 Steps to Export Success necessary to fast track your international expansion. You can hear the webinar below and also download our 7-Steps booklet for further explanation of how to make your export journey a complete success.

Deciding where to concentrate your export efforts is one key element and STEP TWO in the 7-Steps. We explain how to narrow down the options and to objectively compare countries to choose the most promising for your business.

We use our own Market Priority Scoring technique to evaluate all aspects critical in the decision-making process such as:

Market size and growth rate
Barriers to Entry
Product Adaptation to the Market
Brand Awareness
Country Risk

We rate each element and weigh its importance to reach a score for each country. This allows direct comparison of countries and helps to build a priority list of target markets.Download the 7-Steps to Export Success booklet and watch the Alibaba.com webinar for more details of how to plan the next stage of your export journey.

In the meantime, have a great summer and come back invigorated for the next stage in your export journey.

Mike Wilson
CEO of Go Exporting
Author of the 7-Steps to Export Success
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