It’s hot and sunny here in the UK this week with record temperatures. Thoughts are turning to summer holidays although the Covid situation is still a concern. With 70% of the adult population fully vaccinated, we are getting there hopefully.
Summer is always a good time to reflect on business and plan for renewed vigour in the Autumn. One great way to increase your business is export. But where do you start, or where do you go next if you already sell internationally?
We recently presented a webinar for Alibaba.com on the 7 Steps to Export Success necessary to fast track your international expansion. You can hear the webinar below and also download our 7-Steps booklet for further explanation of how to make your export journey a complete success.
| It’s hot and sunny here in the UK this week with record temperatures. Thoughts are turning to summer holidays although the Covid situation is still a concern. With 70% of the adult population fully vaccinated, we are getting there hopefully. Summer is always a good time to reflect on business and plan for renewed vigour in the Autumn. One great way to increase your business is export. But where do you start, or where do you go next if you already sell internationally? We recently presented a webinar for Alibaba.com on the 7 Steps to Export Success necessary to fast track your international expansion. You can hear the webinar below and also download our 7-Steps booklet for further explanation of how to make your export journey a complete success. Deciding where to concentrate your export efforts is one key element and STEP TWO in the 7-Steps. We explain how to narrow down the options and to objectively compare countries to choose the most promising for your business. We use our own Market Priority Scoring technique to evaluate all aspects critical in the decision-making process such as: Market size and growth rate Barriers to Entry Product Adaptation to the Market Brand Awareness Country Risk We rate each element and weigh its importance to reach a score for each country. This allows direct comparison of countries and helps to build a priority list of target markets.Download the 7-Steps to Export Success booklet and watch the Alibaba.com webinar for more details of how to plan the next stage of your export journey. In the meantime, have a great summer and come back invigorated for the next stage in your export journey. Mike Wilson CEO of Go Exporting Author of the 7-Steps to Export Success |
