The war in Syria has led to an influx of refugees into Jordan. In addition, instability in Iraq and Yemen, has decimated traditional exporting markets for Jordanian companies. This has led to high unemployment levels and economic difficulties in the local economy.
Jordan Chamber of Industry (JCI) recognised that a key way to help stimulate growth and thereby improve employment levels, would be to promote increased export activity amongst local manufacturers to non-traditional markets, so outside the Arab region. Europe became a particular focus.
JCI knew that to achieve growth in Europe, Jordanian companies needed support to reach a level of ‘Export Readiness’ plus in the definition and implementation of their international strategy. It was agreed that such expertise would be best sourced from a specialist European-based consultancy.
Consequently, with the support of The International Labour Organisation (ILO), JCI instigated a programme to provide the necessary value-added technical assistance in company export readiness audits, export strategy, export coaching and market entry support.
Go Exporting is a specialist in these areas and was delighted to be chosen to provide the required support.