Once you have decided upon your target export market, the next key decision is developing your route-to-market strategy. How are you going to reach the market? How will you carve out a market share?
Often the easiest way to enter a market appears to be through a local distributor or agent. This is a low-risk strategy on the face of it, certainly from a fixed-cost perspective.
What is the difference between a Distributor and an Agent? Often the terms are interchanged. There are important distinctions which need to be carefully considered.
This free download will cover key aspects of working with agents and distributors internationally:
Alicia Business Consulting
Go Exporting is a specialist consultancy helping companies prepare for Brexit and successfully expand into international markets. We offer;
➢ Brexit Readiness Audits
A complete review of your business to prepare for the challenges and opportunities ahead
➢ Customs & Compliance Reviews
Identifying and planning for the new procedures and regulations which will apply to your business post Brexit
➢ Export Strategy Review
Is your current strategy still the right one? We help you devise and implement the right approach for the ‘new normal’ of post-Brexit and post-pandemic
➢ Expand Internationally
We help you to take advantage of the opportunities in new international markets brought about by Brexit
➢ And so much more
See our Services page for details of our full range of support including FastTrack, PartnerTrack and SalesTrack.