Find international distributors with PartnerTrack & expand into new markets.

Case study: MyWater

How Go Exporting helped MyWater find a distributor in the UK market.

Introduction

MyWater has developed a chlorine-free sanitizer for water cleansing, especially in hot tubs. No more itchy skin or the aroma of chlorine lingering, MyWater kills bacteria and is biodegradable. After several years’ development and initial success in their home market, MyWater was ready to launch internationally and had identified the U.K. as a key potential market.

Internally they did not have experience or contacts in the U.K. and looked for support. They found Go Exporting through our website and contacted us for more details of our PartnerTrack service.

Go Exporting is a specialist in helping companies expand into international markets and was ideally placed to support MyWater, in particular by introducing them to potential distributors.

We were delighted to be chosen to provide the required support.

About the clients

MyWater is a product developed by Finnish chemical industry and outdoor hot tub professionals to facilitate water treatment for outdoor hot tubs and hot tub owners. Numerous problems with chlorine-containing cleaning chemicals were the reason for the creation of the MyWater outdoor jacuzzi chemical.

MyWater cleaning chemical is based on the effective interaction of two different ingredients. Gas is released when the ingredients are mixed together, after which the cleaner is safe and ready to use.

MyWater is really 100% chlorine-free and therefore does not leave chlorine in the hot tub.

Chlorine is never healthy for anyone, and especially not for users with sensitive skin.

With MyWater cleaner, everyone in the family can enjoy a hot tub without red eyes and itchy skin.

Here's how we supported MyWater

Developed the ideal partner profile for MyWater.

Researched the U.K. market potential, identified targets that matched the profile.

Built a database and approached 50+ potential partners.

Developed a direct marketing strategy including email, LinkedIn messaging and telemarketing.

Arranged meetings with a shortlist of candidates.

Advised MyWater on the best choice for their new partner and they concluded the agreement.

Right from the first response from Go Exporting, we got the feeling that this is a reliable and competent agency. We discussed with a few different agencies in video meetings, but they were the only one who brought their own know-how and pricing in a reliable way right from the first minutes. They didn’t just listen to our wish list but boldly brought up their own opinion and alternative ways to approach the target market. In the very first video meeting, Go Exporting’s actions from the first minutes had been very clear, precise and professional.

In just a couple of weeks, we had a really comprehensive longlist of potential partners. The end result was Go Exporting managed to create a positive problem for us—there were a great number of willing partners! Mike participated in all discussions and video meetings with all the candidates. After the meetings, a summary of the meeting was made and Mike presented his opinion. Thanks to Go Exporting’s work, we found the perfect partner for us in the UK!

We can highly recommend Go Exporting’s services to all companies targeting the European market. We will certainly use Go Exporting’s services in the future!

The project

MyWater’s goal was to introduce their chlorine-free spa cleaner products into the U.K. market. They had identified the country as a big user of indoor and outdoor spas and hence an ideal choice for their international expansion.

Increasingly, consumers are aware of sustainability and have a desire to reduce the use of chemicals. MyWater provides a real alternative to traditional cleaners. Recognising this trend, the company required support from a partner with the knowledge and expertise to drive international growth, plus with contacts in the relevant sectors.

Go Exporting submitted our proposal to effectively manage the distributor search for the U.K. market. The objective was to introduce the company to approved distributors and resellers who could support market entry.

We were delighted to be selected as the partner consultant for this exciting project.

The method

Go Exporting has developed its own tried and tested process for market entry strategies which includes:

Desk based research
Utilising personal contacts
Engaging our local consultants in over 70 countries in the project
Compiling a database of potential partners
Devising a direct marketing plan using email, LinkedIn, telemarketing and our local consultants
Actively approaching target companies
Following through from initial contact, product introduction, client liaison to contract signature
Applying the experience and expertise from 30+ years in international business

The results

After client approval of the partner profile and subsequent list of potential partners developed by Go Exporting, we set about the selection process.

In record time of less than a month, a perfect match was made and discussions entered into regarding a distributor agreement.

This was agreed by both parties and MyWater took on direct dealings with their new partner, developing a successful launch into the market.

We hope this Case Study has given you a feel for the effectiveness and impact working with Go Exporting can have in expanding your international sales.

Whatever stage you are at on your export journey, Go Exporting helps support you develop and implement a winning strategy to expand into international markets.

Let’s talk about your business

There's no time like the present. Contact us today for an initial, no obligation discussion on your requirements.

Affiliations & Clients

What our clients say

We commend Go Exporting on providing such a professional and exceptional service, we would highly recommend working with Go Exporting for they provided a valuable addition to our work and helped us assist Jordanian companies to reach international markets.

Mike Wilson carried out in-depth research and analysis and provided a professional, concise and clear report which we have published for our clients. We are looking forward to working on Phase 2 of this project where Go Exporting will provide further insights into this sector.

Go Exporting's report has formed an invaluable basis for our decision-making process and provides a robust benchmark upon which to gauge our progress.

We were extremely pleased with the final report, which ran to some 450 pages, and covered in detail, country by country the information we required. It was laid out in a clear, concise manner, with logical summaries and inciteful analysis of the key data.

Go Exporting has managed in a very short time to open numerous opportunities in Countries like Germany, France, US, Canada, Saudi Arabia to name but a few.

Thanks to Mike, I am now clear on how to go about my business. He is truly an expert with his exporting knowledge. I highly recommend anyone who plans on Exporting and are unsure about things and process and paperwork etc. Don't hesitate to contact them. Thank you again Go Exporting.

Metric Group needed some current legislation on the import and export of goods into the UK. Go Exporting answered all our questions and as we aim to increase our overseas markets, I see Go Exporting becoming an extremely useful source of knowledge for Metric Group.

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